Where Tradition Meets Today
Ishtakari was born from a simple idea: to bring the elegance and charm of Indian craftsmanship into everyday fashion. Started in Muzaffarnagar, Ishtakari blends the richness of Punjabi culture with modern design, offering you styles that feel both rooted and refreshing.
From handcrafted Punjabi juttis to elegant kurtis, stylish co-ord sets, and beautiful accessories, every piece at Ishtakari is thoughtfully designed to make you feel confident, comfortable, and effortlessly beautiful.
We believe fashion isn’t just about what you wear—it’s about how it makes you feel. That’s why every Ishtakari product is created with love, premium materials, and attention to detail.
Today, Ishtakari is not just an store—it’s a growing community of women who choose comfort without compromising style. Whether you’re dressing up for a celebration, work, travel, or a casual day out, we are here to bring colours, culture, and confidence to your wardrobe.
Welcome to Ishtakari — your style, our story.
Priya Singh - our founder
Hi, I’m Priya, the founder of Ishtakari.
My love for Indian craftsmanship—especially Punjabi juttis—inspired me to create a brand that blends tradition with effortless modern style.
At Ishtakari, every jutti, kurti, co-ord set, and accessory is thoughtfully curated with a focus on quality, comfort, and timeless design. I work closely with skilled artisans to ensure each piece carries authenticity, detail, and soul.
Ishtakari is my way of celebrating culture through wearable, handcrafted creations—made for everyday elegance and special moments alike.
— Priya
Founder, Ishtakari
